>The new Kardashian Line at Sears


Kim Kardashian took to her website today to announce that she and her sisters’ namesake empire will infiltrate Sears stores nationwide this fall. Kim and sisters Kourtney and Khloe will team up with Australian designer Bruno Schiavi to create Kardashian Kollection, a line featuring apparel, lingerie, shoes and accessories.

The new line is set to hit 400 Sears stores in August, and analysts expect the collection to bring in $200-300 million in sales in its first year — quite a projection for a chain that’s looking to get its juniors department off the ground. On her website, Kim divulged that Sears was a clear choice for the sisters because they actually frequent the store. “We’ve always shopped at Sears, so we thought it was the perfect outlet for the Kardashian Kollection,” she said.

The “Kollection,” which promises to incorporate each of the sisters’ individual styles, is in for quite a challenge. We have a feeling it might be a bit tough to hit Kim’s uber-glam aesthetic, Kourtney’s classic sophistication and Khloe’s bohemian edge in one cohesive collection.
Despite the potential difficulties, the sisters’ familiarity with branding their name will work to their advantage.

They have already designed a line for retail chain Bebe and a QVC line called K-Dash. They operate Kardashian-branded retail stores in California, New York and Miami.

Click here for the line up of products.. I just thought they were so-so.

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