prides itself on three main elements of personal style: fit, fabrication, and individuality.
is the embodiment of well crafted and innovative denim made with the finest materials. Genetic is the leading denim line recognized for having the softest fabrics in the market and for offering the most flattering fits. We are fully dedicated to providing both men and women with an array of options from fashion forward to classic polished and sophisticated styles
The Spring line includes re-engineered washes exclusive to the brand, balanced by a reinvention of core basics.Chino styles are offered in soft lagoon blue, and novelty abounds: bell bottoms with weathered floral insets, a chambray all-in-one, perfectly contoured broken in denim jackets and gently worked over shorts and shirting. The men’s collection replicates the approach taken with women’s, with a keen eye on enduring silhouettes amped up by unique weights and washes. Each element of branding has been tweaked to appeal to the existing customer, as well as a wider audience by offering options to compliment an individual’s personal style. Seasonless, yet perfectly seasonable, each design from Spring 2011 and beyond is intended to be a denim aficionado’s collectible.
Paris Hilton in the James in Twilight Jeans
Ciara in the Genetic Denim Boyfriend Jean
Nicole Scherzinger wears the Shane in Silver
Kate Beckinsale in the Shane in Finn
All the above jeans and more are available at GeneticDenim.com The jeans that cater to the stars. Use coupon code MBGD20OFF (all caps) for 20% off any pair of jean on their site. Code expires July 2011. Happy shopping!